UX Research/Design for Organic Pet Food App
Product
Order tracking application for an organic pet food brand.
Problem
The brand currently lacks an efficient and easy way for customers to track their orders and know when they will receive their pet food. Customers may feel frustrated by the lack of transparency and clarity in the delivery process, which can lead to a poor user experience and potential loss of customers.
Duration
From January 2023 to Present
Goal
To create an order tracking application that provides the brand's customers with an efficient and pleasant user experience, allowing them to track their orders, receive real-time updates on their order status, and know when they will receive their pet food. The goal is to improve the customer experience and increase customer retention and sales.
My role
UX Researcher - UX Designer
Responsabilities
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Conduct user research to understand the needs and expectations of the brand's customers.
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Develop user goals and requirements for the order tracking application.
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Design the application flow and create wireframes and prototypes.
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Conduct user testing and obtain feedback to iterate and improve the application design.
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Collaborate with the development team to ensure the application design can be effectively implemented.
UX Research
Research type
Foundational Research
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Secondary research
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Primary research
Interviews: with potential users
Design Research
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Primary research
In progress
Post-launch Research
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Primary research
Comming soon
Hypotheses
H1
If you create an order tracking app for your organic pet food brand that provides an efficient and enjoyable user experience, then customers will be more satisfied with the delivery process and are more likely to come back to buy products from the brand in the future.
Pain points
1
Pain Point
Process. For many of the women trying the product, it was their first time trying VR, which obstructed the process.
2
Pain Point
Support. When the users were asking indications during the experience, we could not answer to all their questions to avoid breaking the VR effect.
Persona
Ana
Age: 34
Education: University
Hometown: Ciudad de México
Occupation: Veterinarian
Goals
Frustrations
- Provide natural and organic food for your dogs.
- Have access to detailed information about the ingredients and origin of the food your pets eat.
- Easily find natural and organic food for your pets in nearby stores.
- Spend too much time searching for suitable and quality food for their dogs.
Ana was looking for healthy and natural food options for her dogs. I couldn't find completely natural and organic products in nearby stores. A friend recommended a pet food brand with an order tracking app.
"The health and well-being of my pets is as important to me as my own. I strive to provide them with a healthy and natural diet so that they can live a happy and healthy life."
"For me, providing my cat Luna with a healthy and organic diet is a priority. I always look for the best options for her and I am willing to invest time and effort in it because her health is important to me"
Goals
Frustrations
Age: 25
- Find high-quality, affordable organic pet food options.
- Have a convenient and hassle-free shopping and delivery experience.
- Lack of high-quality, affordable organic pet food options in nearby stores.
- Difficulty finding convenient and hassle-free delivery options for the products you need.
Javier
Education: University
Hometown: Ciudad de México
Occupation: Student
Javier was looking for high-quality, affordable food options for his cat Luna, but had no luck in nearby stores. Discovered an organic pet food order tracker app that offers a wide selection at affordable prices with free and fast delivery to your area.
User Journey Map
Goal: Find suitable and affordable organic food for her two dogs.
ANA
Competitive Auditory
